SEO Search Engine Optimization
Search Engine Optimization, or SEO, is the process of organizing and editing a web sites content to increase it's relevance to search engines such as Google, Yahoo, and Live. Our SEO efforts focus on Organic SEO - a process which will yield quality long term results over short term temporary gains. As part of the SEO service Ignite Web Solutions will perform an audit on your web site which will take into consideration the current linking strategy, content accessibility, and content value. Once the web site audit is complete we will present the client with the results and a recommended strategy that is developed in our Ottawa offices.
The benefits of performing a search engine optimization are increased traffic volume and an increase in the quality of the audience coming to your web site. After all, if your audience arrives at your site expecting to find something else, it may leave a negative impression on your web site - or even worse they may not even find your web site.
A benefit of a good SEO strategy is that your content will cater to both search engines and actual users without having content that is too focused on stuffing keywords, and leaving the impression of being unnatural.
Some clients of ours that have achieved success from our SEO efforts:
- SwiftWX - #1 spot on Google for "storm tracking software", #3 for "storm software" and many other high ranking placements for other terms
- Bestseller Home Staging - Top 5 on Google for "ottawa home staging" after July 2008 launch, 70% of all traffic comes from search engines organically
- Janmir Construction & Renovations - Top 10 on Google for "renovations ottawa", and 76% of all traffic comes from search engines organically
- Bayview Windows - currently enhancing web site to match "ottawa windows", "ottawa doors" and "ottawa patio doors"
We always recommend that search engine optimization should be performed during the initial set-up of a web site, along with the consultation and web design phase, as it is more time consuming to retrofit an existing site.
What you should be aware of about SEO
SEO is a paid-for service that enhances your success with search engines, not a listing service. Most search traffic flows through Google, and it is always free, you do not have to pay to be found on Google or to be included in the Google index, and most other search engines will also provide a submission service for free. Beware of anyone charging search engine insertion fees.
Any companies' promise of guaranteed results should be taken with a grain of salt, as no one can actually guarantee results.
M&O Lean Communication launches new web site