Search Engine Optimization, a.k.a. SEO

Before: The only thing worse than not having a website, is having one which people can't find. It's so frustrating not getting results after spending some major bucks.

After: What are you going to do with all those leads?

You have a great website no one can find. Those that find you aren't your ideal target market. Awkward.

Website clicks after the top 5 search results disappear faster than a chocolate bar within my reach.

The stress, panic and loss of business can really weigh on you when your website is supposed to generate leads.

Getting found on search engines isn't something which has to cost a fortune or take years.

All we need from you is some time to talk and our Search Engine Optimization (SEO) service will ensure you will be found by your target audience.

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How our SEO service works

We will run your search engine optimization campaign in pretty much the following format:

SEO Audit: we examine your website, link strategy, content accessibility, content value, keyword competition and website traffic and how they all correlate to your expectations.

Plan: once an audit is complete we present you with a list of opportunities on what to improve.

Implementation: we put into action a plan on a initial 3 month deployment.

Reporting: we chat once a month to go over what was done and the measured results.

SEO should not be looked at as a one-time activity, for best results it should be maintained as an on-going activity because your competitors will take notice and start their own SEO activities.

The benefits we look to deliver to you is not only to increase volume of users coming to your website but also ensure that your content is relevant to those who show up at your doorstep.

What SEO is and what SEO isn't

Search Engine Optimization, or SEO (see en.wikipedia.org/wiki/Search_engine_optimization), is the process of organizing and editing website content and other parameters to increase its relevance to search engines such as Google.

Our SEO efforts focus on Organic SEO - a process which will yield quality long term results over short term temporary gains.

Most search traffic flows through Google, you do not have to pay to be found on Google or to be included in the Google index, and most other search engines will also provide a submission service for free. Beware of anyone charging "search engine insertion" fees.

Search Engine Optimization is a paid-for service which enhances your chance of being found through search engines, it is not a guarantee.

For example, we would love to be found for "Ottawa SEO" or "Ottawa Search Engine Optimization" all the time but we know it's not a reality since the landscape always shifts. So we continually adapt our process.

Our SEO service can also be combined with our PPC marketing service to enhance your visibility and quality lead generation.