sparkTM is a secure information management + e-commerce framework which powers associations and charities.
Search Engine Optimization, or SEO (see en.wikipedia.org/wiki/Search_engine_optimization), is the process of organizing and editing website content and other parameters to increase its relevance to search engines such as Google. Our SEO efforts focus on Organic SEO - a process which will yield quality long term results over short term temporary gains. Our SEO process consists of:
1. SEO Audit: Using a combination process of automated and manual tasks we examine your website, link strategy, content accessibility, content value, keyword competition and website traffic and how they all correlate to your expectations.
2. Reporting: Once an audit is complete we present you with a list of deficiencies and a roadmap to remedy all issues.
3. Implementation: Should you choose us to manage your Search Engine Optimization we would then begin a process of updating all deficiencies including content, back links and source code issues.
4. Maintenance: SEO should not be looked at as a one-time activity, for best results it should be maintained as an on-going activity because you can bet your competitors will take notice and start their own SEO activities.
The benefits we look to deliver to you is not only to increase volume of users coming to your website but also ensure that your content is relevant to those who show up at your doorstep.
Some clients of ours that have achieved success from our SEO efforts:
Search Engine Optimization is a paid-for service which enhances your success with search engines, not a listing service.
Most search traffic flows through Google, it is always free, you do not have to pay to be found on Google or to be included in the Google index, and most other search engines will also provide a submission service for free. Beware of anyone charging search engine insertion fees.
Any companies' promise of guaranteed results should be taken with a grain of salt, as no one can actually guarantee results - only to increase your chance of being displayed higher. For example, we would love to be found for Ottawa SEO all the time but we know it's not a reality since the landscape always shifts.
If you have any questions or would like to arrange a no obligation consultation, contact us.